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Mobile games development company Jump Games, a subsidiary of Anil Dhirubhai
Ambani Group's Reliance Entertainment, has signed an exclusive three-year deal
with Manchester United Football Club, one of the world's richest soccer clubs.

The $100 million deal, one of the largest in the mobile gaming space, will involve
Jump Games designing, developing and distributing mobile games with
Manchester United, which jointly tops the English Premier League tables with
London rivals Arsenal.

While Rajesh Sawhney, president, Reliance Entertainment, refused to comment
on the deal value, he said, “Jump Games' tie-up with Manchester United brings
us a step closer to our core focus on providing quality entertainment to
audiences across the globe.â€

“With Manchester United on board, we can look forward to setting global
standards in the mobile entertainment space,†he added.

The first game, “Manchester United Word It!â€, will be launched in March and the
second game, based on soccer, is expected in April or May.

After that, Jump Games will introduce a new game every two months.

“We are committing to developing at least six games each year for Manchester
United. We also plan to expand our portfolio, since this is a very catalogue-driven
business,†said Salil Bhargava, CEO, Jump Games.

The mobile games will be available globally and the price points will vary from
market to market.

For instance, in India Jump Games will operate in two models — pay-per-play and
perpetual download.

The first model will cost Rs 5 and the session will last for half an hour to an hour.
The second will cost between Rs 50 and Rs 99. In Europe, the game could cost in
the range of ¤3-5.

Bhargava estimates that the tie-up will contribute 10 to 15 per cent of Jump
Games' revenues in three years.

The game developed by Jump Games will be available globally through local
network operators. To this end, Jump Games is said to be in talks with leading
telecom service providers both in India and overseas.

The revenue-sharing terms between Jump Games, Manchester United and
telecom operators will vary from country to country.

In India, the company's share is expected to be 30 to 45 per cent, in Japan 90 per
cent, in Europe 50 to 60 per cent and in other Asian countries 50 per cent.

In India, Jump Games has two developing centres based in Mumbai and Pune, of
which Pune is the larger unit with 100 game developers.



http://www.business-standard.com/search/storypage_new.php?leftnm=8&leftindx=8&subLeft=&autono=311770
 

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Oh no.

I bet the games will be rubbish!

Did anyone play Manchester United Club Football on the Xbox?

The idea was you were supposed to create a player (i.e. you) and play alongside your heroes but it was one of the worst games I've ever played. I think I only played 3 matches, got fed up with the rubbish controls and graphics and flogged it on ebay.
 

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we dont know if it is a shit game yet do we reddwarf?????? but a 100 million pound deal seems to be too good to be true.....
 

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Smeghead Moderator
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akash_reds said:
we dont know if it is a shit game yet do we reddwarf?????? but a 100 million pound deal seems to be too good to be true.....
No, I know.

I've never really found mobile games that entertaining but I know a lot of people do so there's a big market out there for this type of thing.

Certainly can't complain about the deal - $100m is a LOT of money. :)
 
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