hi there,
i'm a lifelong united fan, and as a result have chosen to do my uni dissertation on Manchester United. One question i have is that of the world-famous manchester United brand.
The fact that we can buy virtually anything we like the the MUFC logo on it is great, but does it differ too much from the success on which the name was originally built, football?
What do you think? Is brand extension good for the brand, or does it weaken it when stretched across unrelated product categories?
i'm a lifelong united fan, and as a result have chosen to do my uni dissertation on Manchester United. One question i have is that of the world-famous manchester United brand.
The fact that we can buy virtually anything we like the the MUFC logo on it is great, but does it differ too much from the success on which the name was originally built, football?
What do you think? Is brand extension good for the brand, or does it weaken it when stretched across unrelated product categories?