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Discussion Starter #1
hi there,

i'm a lifelong united fan, and as a result have chosen to do my uni dissertation on Manchester United. One question i have is that of the world-famous manchester United brand.

The fact that we can buy virtually anything we like the the MUFC logo on it is great, but does it differ too much from the success on which the name was originally built, football?

What do you think? Is brand extension good for the brand, or does it weaken it when stretched across unrelated product categories?
 

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Stretford Ender
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scottsati said:
we're not a brand were manchester united football club
i am a lifelong fan of united but we are now looked at as Manchester United plc.

We used to play our friendlies in Ireland against Shamrock Rovers and Linfield, now we go to the far east to promote the BRAND. Credit cards, insurance, all crap tagged onto to the MUFC name to give it added worldwide credibility.
 
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scottsati said:
we're not a brand were manchester united football club
Sorry but Manchester United is a registered BRAND name.
You will find t almost impossible to buy any merchandise
with the words Manchester United 'Football club' on it.

The amount of crap stuff sold nowadays is pathetic.

The worst thing that was sold was Manchester United toilet roll. :eek:
FFS, wiping your arse on the badge and name of Manchester United.:mad: :mad:

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SALFORD RED said:
The worst thing that was sold was Manchester United toilet roll. :eek:
FFS, wiping your arse on the badge and name of Manchester United.:mad: :mad:

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Haha!

Wait, you are being sarcastic right? :eek:

antdevil78 said:
i am a lifelong fan of united but we are now looked at as Manchester United plc.
Erm ... aren't we a private limited company, as we're not listed on the stock exchange? :p
 

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TROLOLOLOL
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It doesnt change the heart and soul on us one bit.Football is a business as much as a sport and the 'branding' is the business side of it,but we all love the football.
 

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SALFORD RED said:
The worst thing that was sold was Manchester United toilet roll. :eek:
FFS, wiping your arse on the badge and name of Manchester United.:mad: :mad:
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:mad: :eek: :rolleyes: I really am lost for words

antdevil78 said:
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Credit cards, insurance, all crap tagged onto to the MUFC name to give it added worldwide credibility.
Manchester United Credit Card? Like the ones they try and sell you as you walk past the K Stand on a matchday? Funniest thing I saw for a while was some bloke putting his unwanted chips and chip wrapper into the box where they keep the free caps they give you when you sign up because he thought it was a bin :D
 

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Discussion Starter #12
yes we all love the football, and the brand development enables us to have enough money to buy the players that play the best football, all of which, as fans we like.

Its true, you can basically buy anything with 'Manchester United' on it, as the Glazers are trying to exploit our brand.

I'm interested to know what can man utd do to make us feel less like we're being commercially exploited?
 

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no idea, but the selling of products that have nothing to do with united is just for money and definately distances me from the club. Football is at the heart of the club and it should remain that way
 

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The Mexican Boy George
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Tim9876 said:
yes we all love the football, and the brand development enables us to have enough money to buy the players that play the best football, all of which, as fans we like.

Its true, you can basically buy anything with 'Manchester United' on it, as the Glazers are trying to exploit our brand.

I'm interested to know what can man utd do to make us feel less like we're being commercially exploited?
the fact is football is a bussines, and the fact is the best clubs are the ones with the money. It irritates me when people complain that teams want to win trophies with money, well how else can you win the prem without some cash injections. The fact is without us being exploited alot of our income would decrease. personally I think we are lucky as a club to have that appeal to the world and personally Im happy we can milk the money cow that is man utd.
 

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Smeghead Moderator
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When the Glazers bought the club they kept saying what a great franchise it was. They are right, of course, but it hurts to think of our great football club as just another brand name, which is what it basically is these days.

You can literally get ANYTHING with the United logo on and people will buy it. Commercialism is alive and kicking at the Man United Megawhore. :(
 

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The Mexican Boy George
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reddwarf said:
When the Glazers bought the club they kept saying what a great franchise it was. They are right, of course, but it hurts to think of our great football club as just another brand name, which is what it basically is these days.

You can literally get ANYTHING with the United logo on and people will buy it. Commercialism is alive and kicking at the Man United Megawhore. :(
well what do you expect the fact is a succesfull football club needs money, and there are only so many ways you can get money with a football club so imo if we have it lets flaunt it.
 

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Yes, from a marketing view of things, it definitely weakens the brand if the logo is used in other unrelated products that are being sold commercially. The public's perception of it becomes confused, dulled and blurred by all these non-football related products and thus the impact and aura surrounding what was originally centred on football, are gradually lost on them. Try having McDonald's selling the same brand of unrelated products, say, bags. You get the drift.

The exception is, of course, if the United logo is only being used in commemorative items and not in commercial items.

Nonetheless, it is also not difficult to fathom what the Glazers are doing, being commercially motivated by their takeover of one of the world's most recognisable football club - package it into a convenient brand to reap as much as possible from cross selling of course. An abomination to the fans no doubt.

On the flip side, can we really live without all these commercial activities and expect to pay for exorbitant transfer fees and wages to retain and upkeep players like Ronaldo, Rooney and the likes to continue our dominance on the pitch? And even if there is no existence of debts, in the absence of these commercial activities, ticket prices would then have to be hiked up by multiple folds, further hurting the majority of the working class fans. Somebody somewhere has to pay for it; there is no free lunch.

Unless of course if we are contented to be just an ordinary family club in the lower leagues?

Therefore, it is good that UEFA is looking into curtailing the transfer fees and wages. If somebody somewhere has to pay for it, let it be the ridiculously paid footballers instead. ;)
 
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migueldadon said:
well what do you expect the fact is a succesfull football club needs money, and there are only so many ways you can get money with a football club so imo if we have it lets flaunt it.
So you are quite happy that there was toilet roll with Manchester Uniteds name and the badge on for people to wipe sh!te on are you ?

Lets all sh!t on United eh ?


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Smeghead Moderator
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SALFORD RED said:
So you are quite happy that there was toilet roll with Manchester Uniteds name and the badge on for people to wipe sh!te on are you ?

Lets all sh!t on United eh ?


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There doesn't happen to be any Liverpool toilet paper does there? :D
 
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