http://www.guardian.co.uk/football/2008/aug/13/premierleague
As the opening day of the Premier League season looms, it is not just managers and big-money signings feeling the pressure.
The pay-TV broadcaster Setanta is being warned by the City that this season will be "make or break" for its bold bid to end Sky's domination of the sports television market.
The Irish broadcaster, which has shelled out hundreds of millions of pounds on top-flight sports rights, faces an uphill struggle to boost its subscriber figures to profitable levels
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