The "beautiful Game" really so Beautiful?

The beautiful Game, like Fencing - a noble art. But is it really, when drugs, Sex Scandals, crowd trouble, Corruption, Racism and tragic death hits the game. How can a game be so beautiful and so bad?

Has the meaning of "Joga Bonito"- play beautiful - gone astray? Football can be made look beautiful by the Joga adds. Refs book you for anything these days.

Players refuse to sign new contracts because they want more money. Players turn down clubs because of there pay. What are they complaining about? Nothing, its just shear greed. John Terry, Rio Ferdinand are 2 examples, Veron when he left for Chelsea, he demanded big money.

Sex Scandals – Christoph Daum, Wayne Rooney. That sort of thing doesn't damage their reputation but rather the games reputation.

Then you have the major problem of Racism especially in La Liga – Just look at Zaragoza. Samuel Eto'o has being targeted countless times! Why haven't FIFA come down hard on these clubs, I mean seriously hard?

Ever since Marc Viven – Foe, it seems there are more and more deaths in football.
Serginho the Defender I think for Sao Caetano, Csaba Feher and of course Antonio Puerta most recently.

What I am putting forward to you is – Has the “Beautiful Game†itself and its name been ruined by players, agents and other scandals? Can football ever change and rebuild a reputation?