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Manchester United in $18.6-million Saudi deal

European soccer champions Manchester United are set to sign a partnership deal with state-controlled Saudi Telecom Co (STC) that could be worth $18.6 million, a company spokesman said.

If the deal goes through it would be the first sports marketing agreement of STC, the largest Arab telecom firm by market value, and a non-Saudi football club.

"We are at Manchester now. We will have a press conference tomorrow and the deal will be announced today during a Manchester United game," an STC spokesman, who declined to be identified, said on Sunday.

The deal could be worth 10 million pounds, he said, without giving details.

Britain's Sunday Times reported on Sunday that the five-year deal would grant STC rights to use Manchester United's logo and imagery in its marketing in Saudi Arabia.

STC would be able to offer its subscribers video clips of match highlights, the paper said.

"The arrangement is said to be one of the biggest non-shirt sponsorship deals in British football," the Sunday Times said.

Manchester United kick off the defence of their Premier League title on Sunday at home to Newcastle United (1500 GMT).

Credit : The Times, Malta - Sport 13:00
 

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I pray to that same invisible man everyone else does that this isn't the surprise, else I'm gonna be upset. :mad:
 

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Nemanjaaa said:
It's good news, but if thats the suprise i will be really disappointed, and think a big deal has been made out of nothing :p
LMAO!

Me too actually :p

Its good news when we attract new sponsorship, whether thats shirt sponsership or just general sponsership.

However, I don't think this will change a thing regarding our transfers and I'm sure theres more to it that this.
 

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Manchester United sign Middle East deal

Manchester United have signed a five-year sponsorship deal with Middle East telecommunications giant Saudi Telecom.

The multi-million pound agreement gives Saudi Telecom exclusive rights to mobile phone content within Saudi Arabia, including video highlights of goals and match footage.

It builds on a close relationship with Saudi Arabia which was enhanced in January when Sir Alex Ferguson took his first-team squad to the Kingdom.

'Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United,' said Red Devils chief executive David Gill.

'We believe this groundbreaking partnership will bring the action of Manchester United direct to our many fans in Saudi Arabia.'

In gaining access to Saudi Telecom's estimated 15 million subscribers, United hope to build on their own already large fan base in the region.

The ability to sign such a contract, which does not have anything to do with shirt sponsorship, emphasises what a global appeal United have.

It is thought the Red Devils will be heading to Asia again next summer but after recent trips to Saudi Arabia and Nigeria, India appears to be the next territory where United are keen to make inroads.

http://www.metro.co.uk/sport/football/article.html?in_article_id=269939&in_page_id=43
 

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Lucky7 said:
Manchester United have signed a five-year sponsorship deal with Middle East telecommunications giant Saudi Telecom.

The multi-million pound agreement gives Saudi Telecom exclusive rights to mobile phone content within Saudi Arabia, including video highlights of goals and match footage.

It builds on a close relationship with Saudi Arabia which was enhanced in January when Sir Alex Ferguson took his first-team squad to the Kingdom.

'Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United,' said Red Devils chief executive David Gill.

'We believe this groundbreaking partnership will bring the action of Manchester United direct to our many fans in Saudi Arabia.'

In gaining access to Saudi Telecom's estimated 15 million subscribers, United hope to build on their own already large fan base in the region.

The ability to sign such a contract, which does not have anything to do with shirt sponsorship, emphasises what a global appeal United have.

It is thought the Red Devils will be heading to Asia again next summer but after recent trips to Saudi Arabia and Nigeria, India appears to be the next territory where United are keen to make inroads.

http://www.metro.co.uk/sport/football/article.html?in_article_id=269939&in_page_id=43
How much dough is it?
 

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Discussion Starter #15
Martin tyler did say that we were unveiling a sponsor deal shortly on SKY.

Is this announced ?
 

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Discussion Starter #17
From our website (manutd.com)

Reds sign Saudi mobile deal



Sir Alex Ferguson shakes hands with Dr Muhammad Al-Jasser (chairman, Saudi Telecom) at the launch of a new partnership between United and the Middle East's largest telecomms provider.

Manchester United has entered into a new five-year partnership with Saudi Telecom, the largest telecommunications company in the Middle East.

The multi-million pound deal will give Saudi Telecom exclusive rights as the official mobile communications partner of Manchester United in the Kingdom of Saudi Arabia, with access to unique mobile phone content, including video highlights of goals and match footage, ringtones, text and news alerts.

David Gill, Chief Executive of Manchester United, said:

“Manchester United is delighted to announce a new five-year partnership with Saudi Telecom, the largest telecommunications company in the Middle East.

"Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United and we believe this ground-breaking partnership will bring United action direct to our millions of fans across Saudi Arabia.”

Commenting on the deal, Dr. Muhammad Al-Jasser, Chairman of STC, said:

“We are absolutely thrilled to team up with Manchester United. The partnership will significantly enhance STC’s profile, benefitting from the club’s unrivalled fan base throughout the Middle East and especially in Saudi Arabia.

"One of the most exciting aspects of our partnership with Manchester United is the opportunity to attain new levels of marketing excellence.

"The club has a brilliant track record of global success in branding and we will be working closely with a specialist marketing team from Manchester United to develop innovative ideas to support the partnership.

"As an example of what’s to come, in line with the popular trend in cell phones STC is already in the process of creating and activating a Manchester United mobile.”

The partnership will not only benefit Saudi fans - under the terms of the deal, 70 young Saudi footballers will be invited each year to train with the United Academy in Manchester.

"We'll be bringing some promising students across," confirmed Sir Alex Ferguson.

"The students will be placed in the Academy where the coaching is quite technical and where hopefully they will develop their skills and technique.

"It's great for any Saudi Arabian boy to have that opportunity to improve themselves and get to a better level. We look forward to helping them do that."

The partnership between United and Saudi Telecom will run until the end of June 2013
 

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CarlitoTevez said:
This was the suprise? ****
I very much doubt it, since it was already known days before it was going to be announced. What-ever the surprise is, it is probably taking longer than expected. If it is a new player, they'll probably be negotiating, that stuff does take a bit of time.
 
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